If you’re a local company then chances are you want to attract local clients to your business website rather than a global reach. This is how you should perform your keyword research for your business.
For example if you own a notary business in Surrey, BC for example then you should do your keyword research based on the geo-location terms like “notary in Surrey” or “Surrey notary companies”, “notaries in Surrey, BC. By doing this you are getting laser targeted clients in the key area of your business. You can use Google’s free keyword tool for your research.
What you don’t want to do is target keywords that are too broad such as “notary”, “notaries”, “notary businesses”. These broad keyword searches have lots of traffic but the chances of you getting your website content to rank for these keywords are very slim and you won’t be hitting your target market.
I hope this helps you with your keyword research.