Here are 3 tips for Vancouver Realtors to sell more properties and make more money.  First of all, I can’t stand it when I see pictures of realtors on bus stop benches and on billboards. With the amount of money they’re spending on marketing themselves and their brand this way, I personally think you’re doing yourself  more harm then good and it’s costing you a fortune! People don’t take much notice of these signs and if they do they’re not ready to buy. The other problem is that the signs are often tagged with graffiti. It’s my understanding that most women don’t care to have moustaches! Just this morning I drove past a bench that was flipped over and Mr. Realtor was was having a pavement sandwich.

Vancouver Realtors, here is how to take your marketing dollars and invest it wisely for the long term. Besides, who wants to keep paying for newspaper ads and billboards that you have to keep renewing every month?

1.   Get your website reviewed and make the necessary changes to make it “direct response friendly” for potential buyers. When someone visits your site is there a clear call to action for them to take? You most definitely need to capture their name, email address and phone number. Provide them with free useful information that they need to become more informed and become a trusted advisor. People like to do business with people that they “like, know and trust”. By providing high quality, FREE information you start to bridge the gap between “who is this and how trustworthy are they” to “This info is from Mr. X Realtor then it must be good because i trust what info he sends me.”

2.    Get yourself on Facebook and have a custom page designed for your business. A Facebook page is different from your Facebook profile (keep your personal profile for family and close friends). There is a lot you can do and integrate into your Facbook Page. There are nearly 700 million people on Facebook, and have you noticed that big businesses are also on there promoting their products and services?

3.   Create a blog and post useful information for potential buyers. You can combine text/picture posts and also I highly suggest making videos with the correct keywords in the title and sprinkled through the actual speech in the video. Add your keywords and a call to action in every video that is made. ie ” “For more tips on buying your dream home, visit www.abcrealtorsinc.com and get your free guide”.

Now go implement these 3 tips for Vancouver Realtors to sell more properties and enjoy the rewards!