Andrew Murphy Internet Marketing

How to Perform Local Keyword Research

admin — Wed, 18 Aug 2010 04:08:40 +0000

If you’re a local company then chances are you want to attract local clients to your business website rather than a global reach. This is how you should perform your keyword research for your business.

For example if you own a notary business in Surrey, BC for example then you should do your keyword research based on the geo-location terms like “notary in Surrey” or “Surrey notary companies”, “notaries in Surrey, BC. By doing this you are getting laser targeted clients in the key area of your business. You can use Google’s free keyword tool for your research.

What you don’t want to do is target keywords that are too broad such as “notary”, “notaries”, “notary businesses”. These broad keyword searches have lots of traffic but the chances of you getting your website content to rank for these keywords are very slim and you won’t be hitting your target market.

I hope this helps you with your keyword research.

Why Use Twitter for Marketing Your Small Business

admin — Fri, 13 Aug 2010 21:02:13 +0000

If you don’t use Twitter for marketing your small business then you’re losing out on potential clients. The great thing about using Twitter is that you can send out a tweet and use the #(city name, or industry) and it will inform anyone in that area that is following that term. For instance I could send a tweet out about “The 5 Fatal Internet Marketing Mistakes” targeting Coquitlam and it would look something like this:

Get your free copy of “The 5 Fatal Internet Marketing Mistakes http://www.andrewmurphy.net #Coquitlam, #Vancouver

Anyone following the terms #Coquitlam, #Vancouver would receive my tweet. This is very powerful if you want to target specific interest groups. Try it out and be sure to follow people that are in your industry on Twitter. Follow my here Andrew Murphy

Are These 5 Fatal Internet Marketing Mistakes Killing Your Business?

admin — Thu, 05 Aug 2010 21:45:17 +0000

Are these 5 Fatal Internet Marketing Mistakes Killing the Profits in Your Local Business? The time is now to start marketing your business online before your competition get so far ahead of you that you won’t be able to catch up and they will dominate your niche on every page of Google. There is a shift in how business is conducted so grasp it now.

Get a free copy of “The 5 Fatal Internet Marketing Mistakes” now so you can get a leg up on your competition.

Coquitlam Internet Marketing Strategy for More Business

admin — Sat, 24 Jul 2010 06:44:43 +0000

Here is a Coquitlam internet marketing strategy for businesses that are looking to increase their sales without spending money on advertising (or very little). Have you heard of the 6 degrees of separation. “Six degrees of separation (also referred to as the “Human Web”) refers to the idea that everyone is at most six steps away from any other person on Earth, so that a chain of, “a friend of a friend” statements can be made to connect any two people in six steps or fewer.” Source

Take the principle of the six degrees and make a list of everyone you know. Now draft up a friendly letter and either email it or send it via snail mail (this works better). This letter should be asking for referrals for your business. Remind people that you have a valuable product or service that could benefit their friends and family and you are offering a discount. Ask everyone to give you a list of everyone they contacted with the letter (you do the work of preparing the letter for them including postage if you send it through regular mail) When some contacts you ask them if they were referred and find out who referred them. Keep track and with new customers ask them for referrals as well. You can continue doing this forever.

The six degrees of separation is a very powerful way to generate new business. People know about this term but very few actually implement it properly in their businesses.

For more info and other strategies go here

Internet Marketing for Small Businesses

admin — Sun, 18 Jul 2010 19:01:29 +0000

Internet Marketing for small businesses is now vital for survival. In the old days it was much easier to market your business offline and turn a profit but in today’s busy world you have to be able to reach your target market quickly and with maximum effect. The competition in almost every market is crowded so on a local level you want to dominate your market and become the natural choice for your clients.

Need help with your internet marketing?