Vancouver Internet Marketing Consultant- Why You Need to Market Your Business Online and What You Should Know to Position Your Business for Success.
Why would you need to market your business on the internet? If you want to
increase sales and profits then you need to take action because your competition
already is. The first adopters of anything are generally the ones to succeed.85% of
British Columbians are online on a regular basis and an overwhelming majority of
people are searching for YOUR products or services in your area. So the question
is…. are these people finding your business or your competitors?
If you think that having a fancy website with flash and wild graphics will bring in
traffic and sales to your business website then you’re mistaken. There is nothing
wrong with having an attractive website but this alone is not enough. Where most
businesses fail in the process is that they don’t optimize their site to target the
correct market. This isn’t the business owners fault and web design companies don’t
usually specialize in this area.
targeted visitors that come to your site and take action on buying or signing up for
some valuable information. There is no point on having lots of traffic to a website if
they don’t convert into sales.
The first step in the process of internet marketing that I do is to understand
everything about your business, the sales process, website, products and what you
clearly want to achieve. This way I can come up with suggestions and a plan of
action for you. Some suggestions may include some or all of the following:
SEO -search engine optimization
Build a direct response website
Video Marketing (very powerful)
PPC – Pay Per Click, paid advertising
Social Media Marketing
The items above are suggestions that can help you increase your sales, leads and
web presence. These tactics are used to position your business in a highly visible
spot where people are searching for your products and services.