Web Video Marketing
Web Video Marketing
You might be asking yourself, What is web video marketing and how can it help my business? I’m sure you have seen a tv infomercial before such as that guy promoting the “Slap Chop”, quite funny but very effective. Or perhaps you have seen Chuck Norris and Christie Brinkley endorsing the “Total Gym”. These types of infomercials sell millions of dollars worth of these products because web video or tv is engaging and captures your attention better than any other form of media.
I Can’t Afford TV Infomercials!
No kidding…. you have to have deep pockets to shoot and produce a TV infomercial and for the average business it’s just not feasible. A distinct advantage by using web video to promote your products and services is that it’s way, way cheaper to produce and you can actually hit your target market better than TV infomercials.
When you produce a web video or (internet infomercial) you can set it up so it will be activated by what someone types into their web browser such as Google’s search engine. If I am looking for an accountant in my city I might type in “Vancouver accountant” or “Tax accountant Burnaby”. Google likes to see video and tends to place videos that are search engine optimized high in page rankings.
Web Videos Sell Your Products and Services
By now you have a little understanding of why you would use web video marketing to promote the products and services that you sell. People love to see videos because they are interactive and they inspire a connection and emotion when they view it. Making a video with the right message and call to action means increased sales for you!
- 60% of all web traffic is now video
- 178 million US viewers per month
- 85% of British Columbians are on the internet
- overwhelming majority of people use local search terms to find products/services
- your clients are looking for you
Are your potential clients finding you and your business or your competition’s business?
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